Since the beginning of the 20th century, the town has been a center for beach holidays. Tourism is the city's largest industry. The most popular beach is on the north side of Morro Rock, north of the harbor. There are also excellent beaches north and south of the town which are now owned by the State of California.

In the 1940s, Morro Bay developed an abalone fishing industry. Having peaked in 1957, stocks of abalone have now declined signicantly due to overfishing, it remains a fishing port for halibut, sole, rockfish, albacore, and many other species for both commercial and sport vessels. The town now combines the fishing industry with coastal tourism. In addition, oysters are farmed artificially in the shallow back bay.

A portion of Morro Bay is also designated as a state and national bird sanctuary. This means it is illegal to kill or harm a bird in that portion of Morro Bay. It is also a state and national estuary. Much of Morro Bay is a state wildlife refuge where waterfowl hunting is conducted during the season and is one of the few areas in California where Pacific Brant are pursued. Recently, Morro Bay was also declared a California Marine Reserve by the California Fish and Game Commission.

Wikipedia articles for Morro Bay

• Morro Bay, California
• Los Osos, California
• Morro Bay State Park
• Baywood-Los Osos, California
• Baywood-Los Osos, California
• Black Hill (California)
• Cerro Cabrillo
• Morro Rock
• Morro Strand State Beach
• Morro Bay, California
• Morro Bay, California
• Los Osos Oaks State Reserve