Maui Adventure Tours in Lahaina, Maui, United States |

Maui Adventure Tours Kayak Co. (legally Maui Adventure Tours M.A.T., LLC) is a Lahaina, Hawaii-based tour operator specializing in guided kayaking, snorkeling, and whale-watching excursions along Maui's west coast. The company is led by Roger Poel, who brings over 21 years of experience, along with a team of expert guides. Tours run to Olowalu Reef — known for its sea turtle cleaning station — and into the Hawaiian Islands Humpback Whale National Marine Sanctuary during whale season. Offerings range from shoreline snorkeling and kayak-and-snorkel combos to dedicated whale-watching trips, suited to families, couples, and private groups, with pricing starting at $99 per person. The company has a BBB business profile, has received a Travel & Hospitality award, and has been featured on TripAdvisor, Yelp, and in regional news outlets.