The Bay de Noc Lure Company in Gladstone, Delta County, United States | Fishing | Fishing Lures

The Bay de Noc Lure Company in Gladstone, Michigan has been manufacturing superior hand-crafted brass fishing lures in Michigan's Upper Peninsula since 1955, and the Swedish Pimple is the most recognized jigging spoon in the experienced angler's arsenal. What began has a hobby back in the day to lure walleye in Lake Michigan's Little Bay de Noc, has evolved into an American Standard which continues to produce great catches through the ice and on summer lakes and streams worldwide. The Bay de Noc Lure Company offers excellent tips and techniques, so come learn how to jig with bait on a Swedish Pimple for effective fishing, vertical jigging, slow drifting or ice fishing for lake trout, pike walleyes, salmon, bass, whitefish or stripers.