Primosten is one of the most popular tourist resorts in Dalmatia (tourism has been developing in an organized way since the sixties) and ranks among the most picturesque small towns on the Adriatic, with a number of typical narrow streets in the old town core on a small, hilly peninsula. On the other small peninsula, north of the centre, are the hotels Slava/Zora and Raduca, while on the southern side is Hotel Marina Lucica and, farther to the south, Kremik Marina.
Apart from nice beaches in the town and in the vicinity of the hotels, there is also a nudist beach on the island of Smokvica. Various sports and recreational opportunities include tennis, table tennis, bowling, beach volleyball and yachting. Yachting and diving schools are also provided. Visitors may choose between 50-odd restaurants, taverns, etc. The most famous local speciality is spiny lobster a la Primosten. The discotheque Aurora is the largest one in Dalmatia. In 30-odd villages and hamlets of Primosten Burnji, in the hinterland of Primosten, tourists are offered board and lodging.
Very interesting is a large selection of home-made food: prosciutto, cheese in olive oil, lamb, roasted meat, wholesome and macrobiotic food - chickpea, olive oil, lentils, and other traditional dishes.
Tasting of the famous local red wine, Babic, is a must. Babic is produced from the autochthonous wine sort in the famous vineyards of Primosten, located in the rocks. These vineyards are granted the official status of a monument to human efforts and their representation is also found in the lobby of the -United Nations building in New York. Excursions are regularly organized: Primosten Wine Trail (sightseeing tour through the villages of Primosten Burnji), visits to Krapanj (Museum of Sponge Collecting) and Zlarin (so-called "coral tours"), etc. Numerous cultural events and entertainment programs take place in the summer months as well as religious fests.