Over the past 30 years the Sinai has become a tourist destination due to its natural setting, rich coral reefs, biblical history, and proximity to Israel. Large numbers of Egyptians from the Nile Valley and Delta have moved to the area to work in tourism, while at the same time development has robbed native Bedouin of their grazing land and fishing grounds. This clash of cultures has resulted in the Sinai becoming the site of several terrorist attacks targeting not only Westerners and Israelis, but also Egyptians on holiday and working in tourism.

In order to help alleviate the problems faced by the Sinai Bedouin due to mass tourism, various NGOs have begun to operate in the region including the Makhad Trust, a UK charity who assist the Bedouin in developing a sustainable income whilst protecting Sinai's natural environment, heritage and culture.