Bendinat is still relatively undiscovered by most of the major tour operators, and many visitors to the area do tend to be independent travellers who prefer to make the transfer either by taxi, or by hire car.
The contrast between Bendinat, and its nearest neighbours, the perhaps more familiar south west resorts of Palma Nova and Magaluf, can only be described as striking. The area is aimed very strongly at professional couples and families looking for the cultural aspects of nearby Palma, as opposed to the clubs and bars of Magaluf. A major feature of Portals Nous is the Puerto Portals marina, which the local council proudly claims to be "the best in Spain". Although, clearly an exaggeration of the truth, it certainly helps to raise the profile of the resort to have a number of very expensive yachts moored here.
As with most of the other resorts along the south coast, Bendinat is most popular with the British visitor, many of which now own property in the area, who are looking for a quiet holiday base that both offers ready access to the nearby nightlife and attractions of Palma Nova, and also the culture of the capital Palma. Bendinat is still growing in a controlled manner, and has been marketed by at least one developer as having "possibly the best address in Mallorca", which at the very least should add another 10,000€ to the market price of any property.