Now days, Rosarito offers more than 900 hotel rooms from 25 resorts, hotels & motels; golf courses and spas. The Popotla Boulevard area in south Rosarito is developing a reputation for original art and furniture manufacturing. Around 2005 the latest real estate boom began in Rosarito and what is often called "the Baja Gold Coast." Within a few years, scarcely a piece of oceanfront property large enough for a condominium resort was left unsold to developers. Even Donald Trump associated his name with a condo-hotel project north of Rosarito Beach just over the Tijuana city limits; while the developers insist the project will still be built, they announced a loss of financing in November 2008 due to the worldwide financial crisis. In August 2008 the Rosarito Beach Hotel opened a new condo-hotel tower.
Cristo del Sagrado Corazon (Christ of the Sacred Heart) statue, a coastal landmark atop a summit on the coast south of Rosarito
The market was driven by equity-rich North American Baby Boomers who were looking for a second home. When the real estate market slumped in 2007, its impact was felt in Baja, but most developers are biding their time until the market returns. The market slow-down, financial crisis, and negative publicity about crime in the area has led to a general downturn in tourism and investments.
The well-known lobster village, Puerto Nuevo arose in the 1970s and 80s, just fifteen minutes south of centro Rosarito, originally as a fishermen's neighborhood who would offer the daily catch in their living room, and now is a tourist/culinary destination. Lobster, rice, and beans, washed down with Margaritas is the "comida del dia." Lobster "Puerto Nuevo Style" can be advertised anywhere in Baja, where the recipe is lobster, doused with butter and grilled, although if a customer insists it will be prepared in the traditional method.
