Trois-Rivieres is the economic and cultural hub of the Mauricie region. It lies at the halfway point between Montreal and Quebec City, on the north shore of the Saint Lawrence River across from the city of Bécancour. It was founded on July 4, 1634, the second permanent settlement in New France, after Quebec city in 1608. Its location at the three-pronged mouth of the Saint-Maurice River is the source of its name, which is French for three rivers. Traditionally, Trois-Rivieres was referred to in English as Three Rivers, although in more recent decades it has been referred to as Trois-Rivières in both English and French. The anglicized name still appears in many areas of the town (e.g., the city's Three Rivers Academy), bearing witness to the influence of English settlers in the town. The city's inhabitants are known as "Trifluviens" (Trifluvians). The city's main street is Boulevard des Forges, an area several blocks long in the heart of the Old City composed of century-old buildings housing a great variety of cafés, restaurants, clubs, bars, and shops. In the warmer months, the area is regularly closed to vehicular traffic to accommodate various festivals and events, turning the downtown core into a pedestrian mall. Trois-Rivières is officially the "National Poetry Capital of Quebec"; numerous plaques displaying poetic verses are installed across the centre of the city, and its International Festival of Poetry (held each year in the first week of October) honours this title.

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