Ultimate PR Outreach Strategy for creating media list

Fri, Mar 16th 2018, 11:11

A well known pr agency has access to media database to organize easily. If you don’t have any database, then go for strong spreadsheet research methods.


Ultimate PR Outreach Strategy for creating media list

Content values only when people enjoy and share it with their communities. Before, you start your pr outreach and pr strategy you should have a strong media list. A well known pr agency has access to media database to organize easily. If you don’t have any database, then go for strong spreadsheet research methods.

Our following listed things will surely help you to deal the above situation in pr strategy

Defining your perfect pitch

Be very clear of your offerings to the media out there. With not knowing about your pr outreach strategy, you can’t build targeted media list. Whether it’s a new product launch or new fresh content, you needpr strategy to follow.

Develop your view

After you explore about your offerings, you think about journalists and readers. Pr agency considers this as an angle and there are other verticals too to get more benefits. Think about different audience group you want to reach your outreach and create multiple listings. Keep your pr outreach service very targeted and relevant to outreach successfully. Be creative in bringing topics and keywords together.

Timing constraints

Lead time will help you to figure out outlets types to include. Short lead outlets have short turn around and include offline marketing mediums like daily newspapers. Create separate list for each angle you have with short and long lead outlets. Your pitch will be appropriate for audience and media.

Outlets and contacts

Start with general outlet search if you have database and then go for contact search to complete listing. Search for specific topics and keywords related to angles that specify a list. Pr agency outlet search will give you results with no contact information. Go to each outlet and look for appropriate contacts.

Define between roles

You will see many contacts and roles and duties attached with each contact title may vary significantly. You will have difficulty in choosing the right one and avoid irrelevant outlets. Select only one from each outlet when dealing with many people at one publication.

Identify missing list

Search for topics and keywords in Google to include some relevant keyword list and it may not be listed in database.

Go through list

Make sure you don’t include same person listed again in outlets. Sort by names or email address and some outlets will have a generic email address to all and some people choose it. 

You will reach right person if you avoid using general inboxes list from your outlets

 

It’s best to choose best pr agency services for your media listing.

 

Written By peter john

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